This Band is Smarter Than Many Companies


Domain names are an important part of a brand and its marketing. It should be easy for a consumer to find a business online, and the domain name is one of the key considerations a business must make. Despite this, it seems that many businesses make domain names a lower priority than they should. I read an article about a band called Sultans of String, and they seem to understand the importance of a domain name more than many businesses. Here’s an excerpt from a Coastal Journal article which discussed how the name of the band was chosen: “You know, it is → Read More

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