Monaco: No, You Can't Trademark a Country Name


By Zak Muscovitch.

The General Court of the European Union issued a judgment dismissing the Principality Of Monaco’s application for EU protection of its "MONACO" trademark.

In 2010, the government of the Principality of Monaco was granted, by the World Intellectual
Property Organisation (WIPO), an international registration covering the territory of the EU. That
registration, which was based