iOS 11 might make QR codes cools again


QR reader built into camera in next version of iOS.

You can scan this QR code rather than type in

Remember QR codes? Scanning one makes it easy to visit a URL or get other information. It’s supposed to be a lot easier than typing a long URL. But they never really took off, at least in the U.S.

Part of the problem is that users have to install a third-party app in order to read QR codes. So if I see one, I have to download (or open) an app made by some obscure company before reading the code. I’d rather just type a domain name.

But this friction appears to be changing in Apple’s iOS 11, due out later this year. In the beta version, you can merely open the camera on your iPhone and point it at a QR code to read it.

That’s simple, and it might mean greater marketing adoption of QR codes.

I’m not saying these will supplant domain names, but don’t be surprised if the most prominent navigation call on an offline ad in the future is a QR code instead of a domain name. Apple has a unique capability to push adoption.

© 2017. This is copyrighted content. Domain Name Wire full-text RSS feeds are made available for personal use only, and may not be published on any site without permission. If you see this message on a website, contact copyright (at)

Latest domain news at Domain Name Wire.

The post iOS 11 might make QR codes cools again appeared first on Domain Name Wire | Domain Name News & Views.