Google has a problem that seems to be snowballing, more and more advertisers are pulling out of all “non-search” advertising.
A growing number of brands have suspended their spend with Google, following The Times’ investigation into ads appearing alongside extremist content on YouTube and Google’s display ad network
More than 250 brands have reportedly frozen all their campaigns with Google aside from search, after the issue — which first seemed isolated to the UK — spread globally as major US advertisers began to boycott the online ad giant too. According to The Times the spend pulled amounted to hundreds of millions of dollars.
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