Despite All the Promotion, Amazon Doesn’t Own Prime.com

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Yesterday was dubbed “Prime Day” at Amazon. According to Amazon, “Prime Day is a one-day only global shopping event exclusively for Prime members.” There were a ton of news stories devoted to Amazon and its Prime Day deals all day. From my perspective, Amazon seems to be building a brand around its “Prime” membership. Of note, Amazon does not own the exact match Prime.com domain name. If you visit Prime.com, you can see that it is a standard Uniregistry parked page with pay per click links. There is a message at the top of the page that says “This domain → Read More

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