.Club reports “topline” Q2 premium sales of $2.7 million


Registry gets huge uptake on its five-year payment plan deal.

The .Club registry has released its quarterly report of premium domain name sales, including $2.7 million “topline value”.

“Topline value” is in quotes because $2.5 million of this represents sales made through five-year, no-interest payment plans. Many of these buyers will surely fail to stop making payments, so .Club won’t see all of this as revenue over the next five years. Some domain investors are looking at this deal as a sort of “call option” on domains that will allow them to lock them down and give them some time to try to sell them at full price.

.Club has been very open about its premium domain sales data, and it will be nice if it provides ongoing data about how many of these subscription domains are paid.

The $2.5 million represents 189 of the names sold in the quarter.

Buy-it-now sales totaled $205,000 for the quarter. 37 names were sold via two auctions.

.Club reports that pinyin names saw high demand during the quarter as Chinese registrars added the tiered premiums to their shelves following MIIT approval for .club domain names to be used in China.

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