Brand Names Are Important for Startups


This may seem like it should be obvious to people who operate startup businesses, but brand names are important. This is especially true for startups that are seeking outside funding to grow their business. Not only does this seem intuitive, but there is a study that shows the importance of choosing a brand name. Check out this tweet from Evergreen, a domain brokerage and consulting firm: The name of a startup can have a huge influence on how much funding it gets (via @BIAUS) #fact — Evergreen (@evergreendotcom) July 20, 2017 The tweet links to a Business Insider Australia → Read More

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