Over the years both Keith and I have written a lot about keyword-based brandable domain names. Their popularity among newly started companies has overtaken the demand for a completed invented name over the years. Personally, I began to focus on acquiring more keyword brandables around 3 years ago and they have outperformed the invented names in my portfolio by miles in terms of end-user sales. In this new series, I want to focus on one particular keyword at the time starting with Hero.
Company names ending in Hero have always been popular but the last few years we have seen many new startups with a Hero name making huge waves and securing big rounds of funding. Some examples are:
- Food delivery startup Delivery Hero raised almost 2 billion dollars in funding and went public with a listing on the Frankfurt Stock Exchange earlier this year.
- Digital learning platform Course Hero has raised $17.39 million dollars in funding to date and is one of the 20 most visited education websites in the world.
- Data visualization and big data startup DataHero were acquired by Cloudability last year after it raised more than $10 million dollard in venture funding.
- Financial services startup LoanHero provides financing for the important things in life. The company has raised almost $5 million dollars in funding to date.
All of the above companies own the matching .com domain name for their brand. Although most sales in this category have remained private and unreported there are still plenty of public sales figures for domain names ending in Hero. Some of the largest ones include:
| Domain | Price | Venue |
|---|---|---|
| LocalHero.com | 27,500 USD | Sedo |
| FootballHero.com | 9,900 USD | Afternic |
| SalesHero.com | 7,000 USD | Sedo |
| TomyHero.com | 6,061 USD | Uniregistry |
| LawHero.com | 6,000 USD | Uniregistry |
| EarthHero.com | 5,000 USD | Sedo |
| PriceHero.com | 5,000 USD | Sedo |
| HireHero.com | 4,699 USD | Sedo |
| TextHero.com | 4,500 USD | Afternic |
| CampHero.com | 4,225 USD | Afternic |
Do you own or have you sold any Hero domain names? Let us know in the comments.
Some interesting brandables coming up for auction at NameJet this week include:
- IpoHero.com
- DealSpot.com
- Urun.com
- Okeno.com
- AquaClub.com
- Xeres.com
- NerdCore.com
- MadZone.com
- Fotopedia.com
- TheCannabis.com
- Venox.com
- SoundShack.com
- CloudFeed.com
The post Behind the Brandable Keyword: Hero appeared first on DNgeek.
