#8 of 2017: Brands lukewarm to dot-brand domain names

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This is the third in a series covering the top stories on DNW in 2017, as ranked by pageviews.

The seventh most-viewed story on DNW in 2017 was about McDonald’s bailing on the new top level domain name program. The company had applied to operate .mcd and .mcdonalds. In the summer it informed…

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